Marketing, Marketing Analytics Concentration, B.S.

From the PCoB Prescribed University Core Curriculum:

Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

• Competency 3.1:  MATH 1107  - College Mathematics (or equivalent or higher)
• Competency 3.2:  BANL 1100 - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

• Competency 5.1: BUSA 1000  - Introduction to Business and Entrepreneurship
• Competency 5.2: ECON 1134 - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

• Competency 7.2:  ECON 1133 - Introduction to Macroeconomics

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

The Pompea College of Business Core: 30 credits

• ACCT 1101 - Introduction to Financial Accounting
• ACCT 1102 - Introduction to Managerial Accounting
• BUSL 1101 - Business Law Regulatory Environment
• FINC 2213 - Business Finance
• MKTG 2200 - Principles of Marketing
• MGMT 2210 - Management and Organization
• MGMT 2240 - Ethics and Diversity
• MGMT 4550 - Business Capstone
• QANL 3343 - Management Information Systems
• QANL 3380 - Operations Management
• BUSA 4501 - Capstone Professional Enrichment (required: 0 credit)

Major Requirement: 18 credits

• MKTG 3302 - Organizational Marketing
• MKTG 4413 - International Marketing
• MKTG 4442 - Marketing Research in a Global Environment
• MKTG 4531 - Digital Marketing

•  

• Plus one of the following:
• MKTG 2205 - Consumer Behavior

• or

• MKTG 3307 - Advertising and Promotion

•  

• Plus one of the following:
• MKTG 3316 - Sales Management

• or

• MKTG 3321 - Retail Management

• or

• MKTG 4402 - Marketing Services

• or

• MKTG 4515 - Marketing Management

Concentration Requirement: 9 credits

• BANL 4425 - Data Mining
• MKTG 4427 - Customer Database Marketing
• MKTG 4429 - Social Media Marketing

Free Electives: 23 credits

• 23 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.