Health Care Administration, M.S., Health Care Marketing Concentration

M.S., Health Care Administration

A total of 42 graduate credits is required for completion of the master of science in health care administration. The program consists of nine required courses (27 credits) plus five courses (15 credits) that may be taken as unrestricted electives or used to complete one of the six concentrations in the master’s program.

Students entering this program who lack adequate preparation in quantitative techniques may be required to undertake additional study in order to satisfy a prerequisite requirement. Adequate preparation is defined as satisfactory completion of three credits of introductory statistics.

• MG 630 - Management Information Systems in Health Care
• MG 640 - Management of Health Care Organizations *
• PA 611 - Research Methods in Public Administration

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• PA 625 - Administrative Behavior

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• P 619 - Organizational Behavior

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• PA 641 - Financial Management of Health Care Organizations
• PA 651 - Health Care Ethics
• PA 669 - Health Care Policy, Planning, and Execution
• PA 690 - Research Seminar
• PS 635 - Law and Public Health
• Plus 5-6 electives or concentration courses

Concentration in Health Care Marketing

• CO 623 - Communication in Health Care
• CO 631 - Public Information Dynamics
• CO 632 - Contemporary Public Relation Issues

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• MK 609 - Marketing

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• MK 641 - Marketing Management

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• MK 638 - Competitive Marketing Strategy

Note(s):

In addition to the master of science program, health care concentrations are available in both the M.B.A. and Public Administration, M.P.A., Health Care Management Concentration , Public Administration, M.P.A., Long-Term Health Care Concentration  programs, as are graduate certificates in the health care field. See Table of Contents to locate related programs.