Esport Management: prepare for a leadership role in the rapidly growing esports industry by developing expertise in business strategy, talent management, and event operations. Gain the skills needed to navigate this dynamic field by drawing from key areas of management, including marketing, human resources, and organizational leadership.
Program Outcomes:
By the end of the program, students will be able to:
1.1 Demonstrate knowledge of fundamental business concepts in functional areas.
1.2 Integrate knowledge from business functional areas and formulate solutions (in written form) that consider both the internal and the external environments of an organization.
2.1 Apply appropriate analytic methods to find solutions for business problems.
2.2 Employ evidence/information to derive a solution for business problems from possible alternatives.
3.1 Explain how different types of diversity adds value in a business environment.
3.2 Apply ethical principles in business decision-making within a global marketplace impacting different sets of stakeholders.
4.1 Prepare and deliver an effective oral presentation on a business topic.
4.2 Demonstrate effective team skills.
Business Management, Esport Management Concentration
6.1 Develop a comprehensive business plan for an esport business.
Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core. The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.
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