Health Care Administration, M.S., Health Care Marketing Concentration

M.S., Health Care Administration

Advisor: Summer McGee, PhD, CPH, Johns Hopkins Bloomberg School of Public Health

A total of 42 graduate credits is required for completion of the master of science in health care administration. The program consists of nine required courses (27 credits) plus five courses (15 credits) that may be taken as unrestricted electives or used to complete one of the six concentrations in the master's program.

Students entering this program who lack adequate preparation in quantitative techniques may be required to undertake additional study in order to satisfy a prerequisite requirement. Adequate preparation is defined as satisfactory completion of three credits of introductory statistics.

• HCAD 6602 - Management Information Systems in Health Care
• HCAD 6601 - Management of Health Care Organizations *
• PADM 6611 - Research Methods in Public Administration

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• PADM 6625 - Administrative Behavior

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• PSYC 6619 - Organizational Behavior

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• HCAD 6603 - Financial Management of Health Care Organizations
• HCAD 6605 - Health Care Ethics
• HCAD 6625 - Health Care Policy, Planning, and Execution
• PADM 6690 - Research Seminar
• PSCI 6635 - Law and Public Health
• Plus 5-6 electives or concentration courses

Concentration in Health Care Marketing

• COMM 6623 - Communication in Health Care
• COMM 6631 - Public Information Dynamics
• COMM 6632 - Contemporary Public Relation Issues

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• MKTG 6609 - Marketing

• or

• MKTG 6641 - Marketing Management

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• MKTG 6638 - Competitive Marketing Strategy

Note(s):

In addition to the master of science program, health care concentrations are available in both the M.B.A. and Public Administration, M.P.A., Health Care Management Concentration , Public Administration, M.P.A., Long-Term Health Care Concentration  programs, as are graduate certificates in the health care field. See Table of Contents to locate related programs.