2015-2016 Undergraduate Catalog 
    Jun 24, 2024  
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

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Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution.

The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. or additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491.

Students earning a B.S. degree in marketing are required to complete 121 credits, including the core curriculum (37 credits), Business core curriculum restricted electives (12 credits), non-Business elective requirements (12 credits), and the business program core (30 credits). The following are in addition to the aforementioned curricular requirements:

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