|
|
|
May 05, 2024
|
|
2018-2019 Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 6638 - Competitive Marketing Strategy
Prerequisites: MKTG 6610 plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation. 3 credits.
|
|
|