2009-2011 Graduate Catalog 
    
    Aug 20, 2019  
2009-2011 Graduate Catalog [ARCHIVED CATALOG]

EX 930 - Marketing Practice


The new marketing concept and its application in the modern corporation. Organizational aspects and environmental determinants of marketing decisions are examined, culminating in a discussion of buyer behavior characteristics. Practical considerations in using the elements of the marketing mix: product, price, channel, and promotion policy.
3 credits