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May 16, 2024
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 6645 - Distribution Strategy
Prerequisites: MGMT 6637 and MKTG 6609 . Analysis of channel strategies, theory and economic justification of distribution channels, direct and indirect methods of control, behavioral states of channel members, costing the channel, and management of changes in distribution.
3 credit hours.
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