SMGT 3325 - Sport Facility Management

An examination of the management and operation of various sport facilities, including stadiums and arenas. In an effort to maximize usage, many facilities are considered multi-purpose and therefore also host non-sporting events including concerts and other entertainment. Course topics include facility ownership and management, business and financial management, event booking, marketing and sales, ticketing and access management, ancillary revenue sources, back-of-house operations, event management, and safety and security. The course will also address the proper application of general business skills in the facility management context. 3 credits.