SMGT 4474 - Sport Marketing

Prerequisite: MKTG 2200. This course introduces students to marketing concepts in two domains: 1) the marketing of sport products and services and 2) the marketing of non-sport products by using sports as a primary platform. The course specifically focuses on theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing plan processes, promotional activities, advertising, and corporate sponsorship. Students should leave this course knowing how to develop an integrated marketing and communication plan. 3 credits.