MGMT 3327 - Business Planning and Modeling

Prerequisite: MGMT 2217. Covers the elements of planning for and modeling a new business. Business planning involves the articulation and explanation of why the chosen game plan for starting a new enterprise makes sense, what resources are needed to implement the vision, which team will have the skills and leadership to execute the vision, and what path they will follow to get there. A business model should specifically describe the way by which an organization creates, delivers, and captures value (economic, social, or other forms of values). The model should be a learning and active adaptive one, enabling the organization to change it in the face of new competitive challenges. The main focus of the course is to highlight the milestones toward the success of the new venture. 3 credits.