MKTG 6610 - Marketing Analysis and Customer Value

This course integrates marketing strategy with the enhancement of value in firms, products, services, and industry. The course focuses on competitive and customer metrics and analysis, development of marketing strategy, and implementation of strategic marketing plans in business organizations. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities and serves as a vehicle for the application and integration of the concepts, analytical tools, and problem-solving approaches to developing marketing strategy. 3 credits.