GRDE 3301 - Designing for the Client: From Concept to Implementation

Prerequisites: GRDE 2202, GRDE 2213. This course will engage students in the process of developing conceptual and real world skills necessary for producing visual and verbal messages that move the audience to action. Students will concentrate on brand development and implementation; integrated marketing and advertising campaigns; the importance of consistent visual messaging; and the role various platforms-print, digital, and social-play in this process. Laboratory fee. 3 credits.