2025-2026 Graduate Catalog 
    
    Sep 01, 2025  
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2025-2026 Graduate Catalog

EGRM 6615 - Applied Marketing for Engineers and Operations Managers

Prerequisite: graduate standing. An intensive study of modern marketing fundamentals in a diverse, global economy; a study of the decision-making problems encountered by marketing managers, using lectures and case studies. 2 credits.


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