SMGT 4475 - Sport Event Management

Prerequisite: SMGT 4474 or instructor's consent. This course will help students develop the skills necessary to manage virtually any aspect of a sporting event, including contingency planning, logistics, working with vendors, financing, ticketing and admissions, seating design and controls, sponsor and supplier agreements, risk management and insurance, marketing events and licensed merchandise, finding sponsorship, working with governmental agencies, and scheduling tournaments and matches. Focus on events ranging from cycling and running races to the Super Bowl and the World Series. A requirement will be that students be directly involved with organizing a sports event during the semester. 3 credits