Marketing Certificate

Advisor: Ben B. Judd, Professor, Ph.D., University of Texas at Arlington

The certificate in marketing enables the student to acquire a deeper understanding of marketing phenomena and to develop analytic skills. Special emphasis is given to the development of content knowledge and skills necessary for operating managers of the marketing function. It is suggested that MK 641 - Marketing Management  and MK 639 - Marketing Research and Information Systems , if taken, be preceded by other courses in the program. Note that MK 609  and MG 637  are prerequisites for the certificate. Also note that QA 604  is a prerequisite for QA 675 .