Business Analytics, Marketing Analytics Concentration, B.S.

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The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

Marketing analytics is the practice of devising or supporting marketing programs and strategy by measuring, managing, and analyzing customer data to enhance business profitability.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits). Further clarification and additional requirements are outlined below:

From the University Core Curriculum:

Majors that comply with the College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

Competency 3.1: MATH 1108 - College Mathematics (or equivalent or higher)
Competency 3.2: BANL 1100 - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

Competency 5.1: BUSA 1000 - Introduction to Business and Entrepreneurship
Competency 5.2: ECON 1134 - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

Competency 7.2: ECON 1133 - Introduction to Macroeconomics

Majors that comply with the College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

The College of Business Core: 30 credits

Major Requirement: 30 credits

Concentration Requirement: 9 credits

Free Electives: 11 credits

11 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance. Students should consult with their academic adviser for course selection.