2020-2021 Undergraduate Catalog 
    Jun 15, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Analytics, General Concentration, B.S.

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The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

Program Objectives:

a. Gainful employment leveraging economic analytical skills in economics, policy, or in a related field

b. Acceptance to a graduate degree program

Program Outcomes

  • Understand the role of data and its applicability across business domains in the general concentration;
  • improve supply chain efficiency by using their quantitative analytical skills in the global supply chain anlaytics concentration;
  • combine quantitative analytical skills with economic theory to make informed and accurate managerial decisions in a data driven climate in the managerial economics concentration;
  • combine their quantitative analytical skills with marketing knowledge to make informed and accurate decisions in a data driven climate in the martketing analytics concentration; and
  • utilize their quantitative analytical skills to make informed and accurate decisions in the sport management sphere in the sport management concentration.


The general concentration provides an opportunity for a student to place particular emphasis on a specific business analytics or related field.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

From the University Core Curriculum:

Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

  • Competency 3.1:  MATH 1108  - College Mathematics (or equivalent or higher)
  • Competency 3.2:  BANL 1100  - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

  • Competency 5.1: BUSA 1000  - Introduction to Business and Entrepreneurship
  • Competency 5.2: ECON 1134  - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

  • Competency 7.2:  ECON 1133  - Introduction to Macroeconomics


Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Concentration Requirement: 9 credits

  • Any three, 3-credit BANL courses (2000-level or higher) not already required by the major
  • or
  • Any three, 3-credit 2000-level or higher courses chosen jointly with the academic advisor

Free Electives: 11 credits

  • 11 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.

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