Business Analytics, M.S., Marketing Analytics (STEM) Concentration

Coordinator: Armando E. Rodriguez, Ph.D.

The Master of Science in Business Analytics program integrates knowledge of business domains with extensive knowledge of data management, machine learning, predictive analytics, and data visualization. The broad and intensive curriculum across a range of business disciplines features the latest analytics methods of translating data into relevant information for decision-makers. The program emphasizes business data as a valuable asset and shows methods to turn data into actionable insights to enhance operational efficiency, customer value, and profitability. The program uses a hands-on approach with applications in traditional business areas as well as Internet enabled new mediums.

This program requires 30 graduate credits, including  21 core credits plus 9 domain credits from one of the following concentrations: Marketing Analytics, Global Supply Chain Analytics, or General.