This concentration provides students with the technical skills to use digital analytics and managerial prowess to strategically implement marketing decisions related to business operations. It provides the tools necessary to collect, identify, and understand patterns that allow the organization to make informed, data-driven decisions regarding the consumer economy. These skills are especially relevant with the continued growth of Big Data and increasingly sophisticated computing techniques used to mine it. With a specific focus on the application of marketing data analysis, the program features insights in consumer behavior, Big Data, and analytics applied to real-world marketing challenges across various industries. The R-programming language is a central part of the concentration's design. This concentration is STEM approved and will require no fewer than 40 credits to graduate.
Master of Business Administration Requirements
Director: Darell Singleterry, M.B.A.
The AACSB accredited M.B.A. program at the University of New Haven is designed to transform current and future business leaders by providing in-depth expertise in the discipline of business administration and management, while concurrently exposing students to high impact learning practices and a global business perspective. Such perspectives are essential to operating in today's increasingly complex, collaborative, and multi-national business context. The program ensures that students build their functional knowledge base and hone leadership skills to become a strategic, collaborative, and corporate thinker, ready to navigate the business challenges professionals are faced with today.
The M.B.A. program is designed to be flexible and serve the needs of a diverse student population. It is offered in part- and full-time formats with day and night courses, delivered in a mixture of traditional, hybrid, and online formats. It is designed for both seasoned professionals and those with little or no experience in business.
The program is built on a series of foundational courses in the core business areas of accounting, finance, and economics. This foundation is followed by a set of advanced program core courses that are essential to managerial success in areas such as analytical decision-making, value creation, and leadership.
Each of the program's nine concentrations are designed to provide students with competencies in areas of modern business challenges for career success.
- Business Analytics
- Human Resource Management
- Management Finance
- Strategic Leadership
- Data Analytics (STEM)
- Financial Analysis (STEM)
- Global Supply Chain Management (STEM)
- Marketing and Digital Marketing (STEM)
By the end of the program, students will be able to:
- Demonstrate facility with the functional areas of business.
- Apply knowledge from the functional areas of business to analyze a business problem and provide innovative and viable solutions while considering the integrative nature of business.
- Explain the various trade agreements and economic circumstances that impact business decision-making in a global environment.
- Analyze the unique conditions of business practice within other countries and regions of the world.
- Analyze the ethical and social ramifications of business decisions.
- Demonstrate capabilities that allow them to effectively lead and follow within team environments.
- Demonstrate capabilities that allow them to effectively lead change in complex and multicultural environments.
- Produce written reports that are well-crafted, effective and that use appropriate tools of analysis in reaching conclusions and recommendations.
- Make oral reports that are understandable, defendable, concise and that use appropriate tools of analysis in reaching conclusions and recommendations.
- (Data Analytics, STEM): Analyze data to answer a research question.
- (Data Analytics, STEM): Communicate the results of a data analytics inquiry in non-technical terms.
- (Financial Analysis, STEM): Model financial processes using appropriate mathematical, financial, and economic paradigms, suggested at the level required to pass the CFA Level I exam.
- (Financial Analysis, STEM): Formulate and test models of capital market pricing, consistent with the most current theory.
- (Global Supply Chain Management, STEM): Evaluate global supply chain decisions for opportunities related to process, efficiency, and / or effectiveness improvement.
- (Global Supply Chain Management, STEM): Apply data-based optimization tools to inform a recommendation related to a global supply chain decision.
- (Marketing & Digital Marketing, STEM): Analyze real-world marketing data in order to provide recommendations.
- (Business Analytics): Analyze data to answer a research question using Economic forecasting tools.
- (Business Analytics): Communicate the results of a data analytics inquiry in non-technical terms.
- (Human Resource Management): Explain key theories and concepts related to rewarding & motivating employees.
- (Human Resource Management): Design effective HR strategies for organizational improvement by applying HR theories to a situation.
- (Management Finance): Evaluate the riskiness of a company using appropriate accounting tools for analysis.
- (Management Finance): Evaluate corporate risk management alternatives using appropriate financial decision-making tools.
- (Strategic Leadership): Evaluate the strategic alternatives facing an organization in a crisis-management situation.
Foundation Core: 4.5 credits (credits may be waived)
Program Core: 25 credits
Flexible or concentration electives: 9-15 credits
M.B.A. Program Foundation Core (4.5 credits)
M.B.A. Program Core (25 credits)
Marketing and Digital Marketing (STEM) Concentration (Minimum 15 credits)
Outside of the MBA core requirements, all students must satisfy the following requirements as part of their concentration coursework:
- High Impact Practice Experience (3 credits) concurrent, no additional credit hours
At least ONE course taken to complete the degree program must be designated as High Impact Practice, which should include significant elements of service learning (S), faculty-led research, faculty-supervised internship, study abroad, and/or Shared Live Client Experience (SLiCE).
- Global Study Experience (3 credits) concurrent, no additional credit hours
Complete at least ONE course designated as a global experience (GL) course. These can include a global content-focused course, faculty-led short-term study abroad, international internship abroad, or equivalent independent study as approved by the program coordinator.