2021-2022 Undergraduate Catalog 
    
    Oct 11, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Marketing Analytics Concentration, B.S.


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Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

From the University Core Curriculum:


Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

  • Competency 3.1:  MATH 1108  - College Mathematics (or equivalent or higher)
  • Competency 3.2:  BANL 1100  - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

  • Competency 5.1: BUSA 1000  - Introduction to Business and Entrepreneurship
  • Competency 5.2: ECON 1134  - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

  • Competency 7.2:  ECON 1133  - Introduction to Macroeconomics

 

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Free Electives: 23 credits


  • 23 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.

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