The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.
The martketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.
Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits). Further clarification and additional requirements are outlined below: