2023-2024 Undergraduate Catalog 
    Feb 21, 2024  
2023-2024 Undergraduate Catalog

Sport Management, B.S.

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The sport industry, one of the largest industries in the U.S., is incredibly diverse and includes a wide range of segments including professional sports, collegiate sports, sports marketing, sporting goods, sports media, and more. With the size and diversity of the sport industry, career options are seemingly endless. Every segment of the industry, every organization within, and every position within any function of an organization needs sport managers with business acumen, industry-specific knowledge, and skills. As one of the oldest sport management programs housed within a college of business, the University of New Haven Sport Management program aims to prepare students for the ever-evolving sport industry with flexible coursework aligned with industry trends and growth.

The Department of Sport Management offers a B.S. in Sport Management along with four focus areas: sport marketing, business development and sales in sport, sport media and technology, and front office operations. Students may choose to pursue one of the focus areas or complete the degree without any focus areas.

Program Outcomes 

1. Fundamental business concepts and technical knowledge

1.1. Students will demonstrate knowledge of fundamental business concepts in functional areas.

1.2. Students will integrate knowledge from business functional areas and formulate solutions (in written form) that consider both the internal and the external environments of an organization.

2. Analytical tools and critical thinking

2.1. Students will apply appropriate analytic methods to find solutions for business problems.

2.2. Students will employ evidence / information to derive a solution for business problems from possible alternatives.

3. Ethical reasoning in a diverse, global society

3.1. Students will explain how different types of diversity add value in a business environment.

3.2. Students will apply ethical principles in business decision-making within a global marketplace impacting different sets of stakeholders.

4. Effective communication and collaboration skills

4.1. Students will prepare and deliver an effective oral presentation on a business topic.

4.2 Students will demonstrate effective team skills.

5. Major Specific Goal: Technical knowledge in functional areas of sport management

5.1. Construct a functional strategy as part of a comprehensive business plan for a sport event.

5.2. Execute the deployment of a functional strategy of a sport event.


Students earning a B.S. degree in sport management are required to complete 121 credits, including the university core curriculum (41 credits), and the business program core (30 credits). Further clarification and additional requirements are outlined below:

Sport Management Prescribed University Core

Sport Management majors will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

  • C3T1:  MATH 1107  - College Mathematics with Embedded Review (or equivalent or higher)
  • C3T2:  BANL 1100  - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

  • C5T1: BUSA 1000  - Introduction to Business and Entrepreneurship
  • C5T2: ECON 1134  - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

  • C7T1: SMGT 1120  - Social Issues in Sport 
  • C7T2:  ECON 1133  - Introduction to Macroeconomics

Core Competency 8 - Global and Intercultural Awareness

  • C8T1: SMGT 1130  - Globalization of Sport 

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Free Electives: 14 credits

  • 14 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.

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