Marketing, Marketing Analytics Concentration, B.S.

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Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits). Further clarification and additional requirements are outlined below:

From the PCoB Prescribed University Core Curriculum:

Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

C3T1: MATH 1107 - College Mathematics with Embedded Review (or equivalent or higher)
C3T2: BANL 1100 - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

C5T1: BUSA 1000 - Introduction to Business and Entrepreneurship
C5T2: ECON 1134 - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

C7T2: ECON 1133 - Introduction to Macroeconomics

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

The Pompea College of Business Core: 30 credits

Major Requirement: 18 credits

MKTG 3302 - Organizational Marketing
MKTG 4413 - International Marketing
MKTG 4442 - Marketing Research in a Global Environment
MKTG 4531 - Digital Marketing
Plus one of the following:
MKTG 2205 - Consumer Behavior
or
MKTG 3307 - Advertising and Promotion
Plus one of the following:
MKTG 3316 - Sales Management
or
MKTG 3321 - Retail Management
or
MKTG 4402 - Marketing Services
or
MKTG 4515 - Marketing Management

Concentration Requirement: 9 credits

Free Electives: 23 credits

23 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance. Students should consult with their academic adviser for course selection.