Business Analytics, Marketing Analytics Concentration, B.S.

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STEM Designation: This program is STEM (science, technology, engineering, and math)-designated by the Department of Homeland Security. For more information, please see https://www.newhaven.edu/admissions/stem-designated-programs.php

The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

The martketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits). Further clarification and additional requirements are outlined below:

From the PCoB Prescribed University Core Curriculum:

Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

C3T1: MATH 1107 - College Mathematics with Embedded Review (or equivalent or higher)
C3T2: BANL 1100 - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

C5T1: BUSA 1000 - Introduction to Business and Entrepreneurship
C5T2: ECON 1134 - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

C7T2: ECON 1133 - Introduction to Macroeconomics

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

The Pompea College of Business Core: 30 credits

Major Requirement: 30 credits

Concentration Requirement: 9 credits

Free Electives: 11 credits

11 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance. Students should consult with their academic adviser for course selection.