Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution.
The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491.
Program Outcomes:
1. Fundamental business concepts and analytical and technical knowledge.
1.1 Students will demonstrate knowledge of fundamental business concepts in functional areas.
1.2 Students will analyze data using technology and information systems and using appropriate quantitative and analytical techniques.
2. An integrative and global business perspective.
2.1 Students will integrate knowledge from business functional areas and formulate solutions that consider both the internal and the external environments of an organization.
2.2 Students will analyze how businesses function in the global marketplace.
2.3 Students will demonstrate an understanding of global differences between cultures.
3. Ethical reasoning ability.
3.1 Students will demonstrate an understanding of social responsibility and its effects on stakeholders.
3.2 Students will demonstrate the ability to apply a variety of ethical principles within the business environment.
4.Effective communication & collaboration skills.
4.1 Students will create well written documents related to business topics.
4.2 Students will prepare and deliver an effective oral presentation on a business topic.
4.3 Students will demonstrate effective team skills.
5. Appreciation of diversity & inclusion in the business context.
5.1 Students will recognize and explain how different types of diversity add value in a business environment.
6. Major-specific goal:
6.1 Students will be competent in understanding institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core, non-Business elective requirements. The following are in addition to the aforementioned curricular requirements:
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