Business Administration, M.B.A., Marketing and Digital Marketing (STEM) Concentration

Master of Business Administration Requirements

The AACSB accredited M.B.A. program at the University of New Haven is designed to transform current and future business leaders by providing in-depth expertise in the discipline of business administration and management, while concurrently exposing students to high impact learning practices and a global business perspective.  Such perspectives are essential to operating in today's increasingly complex, collaborative, and multi-national business context.  The program ensures that students build their functional knowledge base and hone leadership skills to become strategic, collaborative, and corporate thinkers, ready to navigate the business challenges professionals are faced with today.

The M.B.A. program is designed to be flexible and serve the needs of a diverse student population.  It is offered in part- and full-time formats with day and night courses, delivered in a mixture of traditional, hybrid, and online formats.  It is designed for both seasoned professionals and those with little or no experience in business.

The program is built on a series of foundational courses in the core business areas of accounting, finance, and economics.  This foundation is followed by a set of advanced program core courses that are essential to managerial success in areas such as analytical decision-making, value creation, and leadership.

Each of the program's eight concentrations are designed to provide students with competencies in areas of modern business challenges for career success.

1. General
2. Business Analytics
3. Cyber Risk Management
4. Strategic Leadership
5. Data Analytics (STEM)
6. Financial Analysis (STEM)
7. Global Supply Chain Management (STEM)
8. Marketing and Digital Marketing (STEM)

PROGRAM OUTCOMES

By the end of the program, students will be able to:

1. Demonstrate facility with the functional areas of business to analyze a business problem.
2. Provide innovative and viable solutions while considering the integrative nature of business.
3. Explain the various trade agreements and economic circumstances that impact business decision-making in a global environment.
4. Analyze the unique conditions of business practice within other countries and regions of the world. 
5. Analyze the ethical and social ramifications of business decisions.
6. Demonstrate capabilities that allow them to effectively lead and follow within team environments.
7. Demonstrate capabilities that allow them to effectively lead change in complex and multicultural environments.
8. Produce written reports that are well-crafted, effective and that use appropriate tools of analysis in reaching conclusions and recommendations.
9. Make oral reports that are understandable, defendable, concise and that use appropriate tools of analysis in reaching conclusions and recommendations.
10. (Data Analytics, STEM): Analyze data to answer a research question.
11. (Data Analytics, STEM): Communicate the results of a data analytics inquiry in technical terms.
12. (Financial Analysis, STEM): Model financial processes using appropriate mathematical, financial, and/or economic paradigms, suggested at the level required to pass the CFA Level I exam.
13. (Financial Analysis, STEM): Formulate the test models of capital market pricing, consistent with the most current theory.
14. (Global Supply Chain Management, STEM): Evaluate global supply chain decisions for opportunities related to process, efficiency, and / or effectiveness improvement.
15. (Global Supply Chain Management, STEM): Apply data-based optimization tools to inform a recommendation related to a global supply chain decision.
16. (Marketing & Digital Marketing, STEM): Analyze real-world marketing data in order to provide recommendations.
17. (Business Analytics): Analyze data to answer a research question using Economic forecasting tools.
18. (Business Analytics): Communicate the results of a data analytics inquiry in non-technical terms.
19. (Cyber Risk Management): Develop an internal communication in response to a cybersecurity event impacting the firm's stakeholders.
20. (Cyber Risk Management): Evaluate leader communications that are exhibited during emergent crises or events that impact the firm's stakeholders.
21. (Strategic Leadership): Evaluate the strategic alternatives facing an organization in a crisis-management situation.

Foundation Core:  4.5 credits (credits may be waived)
Program Core:  25 credits
Flexible or concentration electives:  9-15 credits

Additional Requirements

Outside of the MBA core requirements, all students must satisfy the following requirements as part of their concentration coursework:

• High Impact Practice Experience (3 credits) concurrent, no additional credit hours 

At least ONE course taken to complete the degree program must be designated as High Impact Practice, which should include significant elements of service learning (S), faculty-led research, faculty-supervised internship, study abroad, and/or Shared Live Client Experience (SLiCE).

• Global Study Experience (3 credits) concurrent, no additional credit hours

Complete at least ONE course designated as a global experience (GL) course.  These can include a global content-focused course, faculty-led short-term study abroad, international internship abroad, or equivalent independent study as approved by the program coordinator.

Marketing and Digital Marketing (STEM) Concentration (Minimum 15 credits)

• Required:

• BANL 6310 - Data Visualization and Communication
• MKTG 6627 - Database Marketing
• MKTG 6640 - Marketing Analytics

• Select six credits of the following:

• MKTG 6629 - Social Media Marketing
• MKTG 6631 - Digital Marketing Strategy
• MKTG 6639 - Marketing Research and Information Systems
• MKTG 6693 - Internship
• BUSA 6598 - Business Internship
• Up to three credits of graduate internship may be used as an elective for this concentration.