The Master of Science in Sport Management prepares students for careers in the dynamic global sports industry. Combining academic rigor with practical experience, this program provides students with a deep understanding of the business of sports, including marketing, sponsorship, finance, analytics, and event management.
A total of 30-36 credits are required for completion of the Master of Science in Sport Management (depending on the choice of concentration). The program is made up of a Sport Management core that is common to each of the concentrations (consisting of six Sport Management courses) and a set of concentration courses (consisting of between four and six courses tailored to that particular segment of the Sport Management discipline).
The general M.S. Sport Management degree (30 credits) allows the student to build a set of Sport Management and general business electives around the Sport Management core that reflects their particular interests and professional objectives.
Program Outcomes
1.1. Demonstrate familiarity with fundamental business concepts.
2.1. Propose solutions to legal issues from governance, compliance, and organizational contexts.
2.2. Evaluate a real-world case in the sport industry using an ethical framework.
3.1. Develop marketing tactics to achieve objectives of a sport business/organization.
4.1. Deploy a budget developed for a sport event.
4.2. Analyze financial data to make a strategic decision for a sport organization.
5.1. Apply sport management principles in the sport industry.
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