The Master of Science in Sport Management prepares students for careers in the dynamic global sports industry. Combining academic rigor with practical experience, this program provides students with a deep understanding of the business of sports, including marketing, sponsorship, finance, analytics, and event management.
A total of 30-36 credits are required for completion of the Master of Science in Sport Management (depending on the choice of concentration). The program is made up of a Sport Management core that is common to each of the concentrations (consisting of six Sport Management courses) and a set of concentration courses (consisting of between four and six courses tailored to that particular segment of the Sport Management discipline).
The M.S. in Sport Management with a concentration in Collegiate Athletic Administration (30 credits) is a focused degree designed to provide an understanding of the management of college athletic departments/programs.
Program Outcomes
1.1. Demonstrate familiarity with fundamental business concepts.
2.1. Propose solutions to legal issues from governance, compliance, and organizational contexts.
2.2. Evaluate a real-world case in the sport industry using an ethical framework.
3.1. Develop marketing tactics to achieve objectives of a sport business/organization.
4.1. Deploy a budget developed for a sport event.
4.2. Analyze financial data to make a strategic decision for a sport organization.
5.1. Apply sport management principles in the sport industry.
6.1. Discuss how NCAA rules impact the various stakeholders of a sport organization.
6.2. Differentiate the day-to-day responsibilities of various collegiate athletic department positions.
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