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May 10, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4531 - Digital Marketing Prerequisite: MKTG 2200 . An understanding of the rapidly changing digital marketing landscape. Includes search engine marketing, pay-per-click advertising, social media, web analytics, and mobile marketing. Students will participate in a digital marketing simulation and/or a real client project to experientially learn and apply specific digital marketing skills. 3 credits
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