|
|
|
May 10, 2024
|
|
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 4402 - Marketing Services
Prerequisite: MKTG 2200 The marketing of services, including services-based market planning, marketing mix, core marketing strategies and trends, and the essential differences between product-and services-based marketing. 3 credits
|
|
|