2018-2019 Graduate Catalog 
    May 24, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6616 - Buyer Behavior

Prerequisite: MKTG 6610 . An examination of the principal comprehensive household and organizational buyer behavior models and the behavioral science theories on which such applied methods are based. Analysis of the buyer at the individual level, at the social level, and at the organizational level. 3 credits.