2018-2019 Graduate Catalog 
    
    May 24, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6638 - Competitive Marketing Strategy


Prerequisites: MKTG 6610  plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation. 3 credits.