2018-2019 Graduate Catalog 
    May 24, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6641 - Marketing Management

Prerequisite: MKTG 6610 . A case-based review of the basic decision-making problems in marketing management, with an emphasis on information gathering and strategy. Topics include both U.S. and international problems in product, promotion, distribution channels, sales management, and pricing. Cases will consider both physical products and services in the consumer and business-to-business environments. 3 credits.