2018-2019 Graduate Catalog 
    May 24, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6643 - Product Management

Prerequisites: MKTG 6610 . The search for new product ideas and their evaluation; the organizational structure necessary for the development and introduction of new products and the management of a product line; the commerical aspects of product design, packaging, labeling, and branding; considerations involved in making product deletion decisions; and the social and economic effects of managing product innovation. 3 credits.