2018-2019 Graduate Catalog 
    
    Jul 15, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6645 - Distribution Strategy


Prerequisites: MKTG 6610 . Analysis of channel strategies, theory and economic justification of distribution channels, direct and indirect methods of control, behavioral states of channel members, costing the channel, and management of changes in distribution. 3 credits.