2018-2019 Graduate Catalog 
    May 28, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

EGRM 6615 - Applied Marketing for Engineers and Operations Managers

Prerequisite: graduate standing. An intensive study of modern marketing fundamentals in a diverse, global economy; a study of the decision-making problems encountered by marketing managers, using lectures and case studies. 2 credits.