2018-2019 Graduate Catalog 
    
    May 22, 2022  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

EGRM 6615 - Applied Marketing for Engineers and Operations Managers


Prerequisite: graduate standing. An intensive study of modern marketing fundamentals in a diverse, global economy; a study of the decision-making problems encountered by marketing managers, using lectures and case studies. 2 credits.