2018-2019 Graduate Catalog 
    May 28, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6627 - Database Marketing

Prerequisites: MKTG 6610  , BANL 6100 . An examination of methods useful for analyzing customer databases and developing data-driven marketing startaegies.  The exploration of insights from statistical analysis of customer life cycles, customer lifetime value, response experimentation, and predictive modeling.  This course includes customer data analysis leading to performance metrics, marketing accountability, and dashboards.

  3 credits.