MKTG 6629 - Social Media Marketing

Prerequisite: MKTG 6610. Key to a cutting edge marketing strategy today for all organizations is a relevant and meaningful social connection with customers and potential customers. Social media has become a cutting edge organizational tool to create, foster, and develop relationships with consumers, customers, clients, partners, funders, boards, volunteers - even competitors. We will focus on constituents' social interactions, social media platforms, how to build social media strategies and market through those platforms, and finally, how to monitor and measure their effectiveness. 3 credits.