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Apr 25, 2024
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]
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HTMG 3325 - Destination Marketing & Sales
An in-depth study of marketing theory and techniques crucial to success in hospitality and tourism businesses and an examination of the sales process, the destination life cycle, DMOs, and market segmentation strategies. Students develop a strategic tourism plan for a hospitality and tourism organization that has a focus on sales. 3 credits
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