2017-2018 Undergraduate Catalog 
    Jan 18, 2022  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

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Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution.

The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491.

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements:

University Core Curriculum: 40 credits

Majors that comply with the College of Business (CoB) core will complete the 40-credit University Core Curriculum with the following restrictions:

Core Competency 3 - Mathematical and Quantitative Literacy

  • Competency 3.1:  MATH 1108  - College Mathematics (or equivalent or higher)
  • Competency 3.2:  QANL 2216  - Statistics

Core Competency 5 - Critical Thinking and Problem Solving

  • Competency 5.2: ECON 1134  - Principles of Economics II

Core Competency 7 - The Individual and Society

  • Competency 7.2:  ECON 1133  - Principles of Economics I

Majors that comply with the College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Free Electives: 33 credits

  • 33 credits are chosen in consultation with the adviser.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.

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