The music industry degree is offered to anyone interested in an exciting career in the fields of music management, arts administration, record production, promotion and sales, marketing, artist management, music publishing, and any other areas in the entertainment industry.
The program provides a unique balance of courses in the areas of music, sound recording, and business as well as music industry. Music courses include topics such as music theory, musicianship, music history, and performance. Sound recording courses include multitrack recording, digital audio, and the use of computers in the recording studio. Business courses cover areas such as accounting, management, and marketing.
Music industry courses, specifically designed for this program, cover topics such as record companies, contracts, music marketing and merchandising, recording studio management, music publishing, copyright law and concert planning, promotion, and management. Special emphasis is given to career planning and development.
PROGRAM OUTCOMES:
1. Students can apply knowledge in understanding music as culture and in its cultural and social context.
2. Students can effectively apply sound recording methodology and technique in conceiving and realizing music and sound recordings and the meaning of mediated music in culture.
3. Students can effectively apply sound recording methodology and technique in conceiving and realizing music and sound recordings and the meaning of mediated music in culture.
4. Students can understand and actively engage in the commodification of music and its role as intellectual property in terms of ownership, production, promotion, and distribution.
The B.A. in Music Industry requires a total of 122 or 123 credits with the following breakdown.