2018-2019 Graduate Catalog 
    Nov 29, 2022  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

Course Descriptions

Course descriptions are arranged alphabetically by the course prefix code letters, as listed here. For the purpose of brevity, course descriptions may consist of sentence fragments. Unless otherwise specified, graduate courses carry three credits. 




    SOCI 6699 - Thesis II

    A continuation of Thesis I. 3 credits.

Sport Management


    SMGT 6600 - Sport Business Toolkit

    This course will cover the basic business knowledge needed for those interested in working in the sport industry. While students will be introduced to the basics of management, marketing, economics, accounting, and other key business disciplines, the course will draw ties to sport industry and display use of these concepts within the industry.  3 credits.

    SMGT 6610 - Strategic Sport Management

    Prerequisite: SMGT 6600  or consent of the instructor.  This is a strategy course designed to develop an understanding of principles of strategic management as applied to the sport industry. This course focuses on principles of strategy formulation, competitive analysis, and managerial decision-making that affect the performance and survival of sport businesses. 3 credits.

    SMGT 6611 - Sport Industry Marketing, Promotion and Public Relations

    A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry.  Marketing sport as a product and marketing of non-sport products using sport as a promotional tool are examined.  3 credits.

    SMGT 6612 - Sports Law

    An analysis of contract law, tort law, antitrust law, labor law, collective bargaining, and administrative law as they relate to sport. Provides sport managers with the fundamental legal knowledge necessary to operate in the increasingly complex sport environment. 3 credits.

    SMGT 6613 - Sports Facility Management

    An examination of how sports facilities such as coliseums, municipal and college stadiums, and multipurpose civic centers are managed. Course topics include facility ownership and management, business and financial management, event booking, marketing and sales, ticketing and access management, ancillary revenue sources, back-of-house operations, event management, and safety and security. 3 credits.

    SMGT 6617 - Managing Sport Finances

    Prerequisite: SMGT 6600   or consent of the instructor. An examination of legal, managerial, accounting, and financial issues confronting sport, fitness, and recreation industry managers.  Issues covered include tax law, bankruptcy, inventory management, capital instruments, accounting principles, financial statements, industry ratios, securing funds, and related concepts  that help determine the viability and strength of businesses in sport industries.  The focus of the material is on how to apply basic financial management concepts to managerial decision making.  3 credits.

    SMGT 6618 - Major Policy Issues in Intercollegiate Athletics

    This course focuses on the organizational and governance structure of intercollegiate athletics and addresses major policy issues that college sport managers face in the 21st century. Among these issues are financial sustainability, legal issues related to federal antitrust laws, college sport and the IRS, NCAA compliance, Title IX, and issues related to athletes rights and education. 3 credits.

    SMGT 6620 - Professional Sport Management

    Professional sport teams are run by managers who have a strong background in sport finance, marketing, personnel, risk management, event management, and box office management. This course will take a student through the entire process of running a professional team. 3 credits.

    SMGT 6621 - Applied Collegiate Fitness and Athletics

    SMGT 6618  focused on the foundation for intercollegiate athletics. This course focuses on the applied process of managing collegiate fitness and athletic programs. Issues covered include arranging travel, scheduling events, purchasing insurance, hiring officials, handling sport media, town/gown relationships, laundry and equipment processing, and a host of other actions required to run a collegiate program. 3 credits.

    SMGT 6622 - Sport Facility Development and Construction

    Prerequisite: SMGT 6613 . This course takes the students through the entire process of building a sport facility. From the planning process and site acquisition steps through hiring architects and builders, the course is detailed and focused primarily on larger sport facilities. 3 credits.

    SMGT 6623 - Sport Business Development and Sustainability

    Sustainability is not just a marketing gimmick, but a way of life and a good business model. This class examines various issues from green buildings, to renewable energy, recycling programs, new technologies, and how to develop passionate “green” followers. The class will focus on sport and hospitality industries, but all business segments will also be covered. 3 credits.

    SMGT 6624 - Sports Economics

    This course focuses on the economic aspects of American sports. Among these issues are fan demand, advertising, team output decisions, league/conference organization, and government involvement in sports. The course will explain how winning is a determinant of demand, how profit motives drive quality choices, the effects of monopoly power, labor-management relationships, and government’s role in professional sports while teaching fundamental microeconomic concepts. The course provides students with a framework to demonstrate how the economy works. From this framework, students will be able to apply the models learned to demonstrate and appreciate a wide range of economic and social issues. 3 credits.

    SMGT 6625 - Sport Analytics

    Prerequisite: SMGT 6617 . Expanding on basic accounting and finance, this course focuses on managerial accounting, financial planning, and statistical analysis in sports. Using various tools such as sport analytics, key performance indicators (KPI), balanced scorecard, triple bottom line, and other techniques, this course focuses on identifying how to find the right data, why it is critical, and how to act based upon appropriate data. 3 credits.

    SMGT 6626 - Strategic Event Management

    This course will review and examine the principles and practices associated with managing events and the nature of the broader event management industry ranging from sport events to major concerts. This course will help students develop the skills necessary to manage virtually any aspect of an event, including logistics, contingency planning, ticketing/admissions, access control, financing, sponsorship, seating designs/controls, sponsor and supplier agreements, risk management, marketing, managing event personnel, and working with local/government agencies. 3 credits.

    SMGT 6670 - Special Topics

    A study of selected sport management issues of particular interest to the students and instructor. May be taken more than once. 3 credits.

    SMGT 6690 - Research Project

    Prerequisite: 15 graduate hours or consent of the instructor. Research under the supervision of an advisor. 3 credits.

    SMGT 6694 - Internship

    Prerequisite: completion of 24 credits of graduate work. An on-the-job learning experience with a selected organization, arranged for course credit and under the supervision of a faculty advisor. 3 credit hours each course or a total of 6 credit hours in two internships. 3 credits.

    SMGT 6695 - Independent Study I

    A planned program of individual study related to sport management under the supervision of a member of the faculty. 3 credits.

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